Persistence Pays Off

The St. Louis Cardinals are the World Series Champions!  Being born and raised in St. Louis and having fond memories of going to Cardinal games as a child, I am excited about their new championship. 

If you followed the postseason at all, you heard about the Cardinals persistence since August.  If you did not follow the postseason at all, let me briefly summarize.  With about a month left in the season, the Cardinals were 10 1/2 games out of the wild card race  For all intensive purposes, they should have not gotten past the regular season.  They won a post season birth on the last day of regular season.  They beat the Phillies (top team in the National League) and the Brewers (#2 team in the National League).  Coming to game 6, the Cards were down 3 games to 2.  Lose and the season is over.  In the ninth inning, the Cardinals were down by two runs with two outs and two strikes on the batter.  The Cardinals somehow tied it.  In the 10th inning, the Cardinals find themselves in the same situation.  Again, through persistence , the Cardinals tied it again.  Then, in the 11th, the Cardinals win it with a solo home run.  It is probably one of the best games in World Series history.  In Game 7, The Cardinals win in splendid fashion.

So,what does this have to do with business?  Persistence.  The Cardinals had it and they won their 11th World Series Championship.  Business is no difference.  In business, especially small business, persistence needs to be a quality that the owners and key managers must have in order to be successful.  Without it, success is difficult to achieve.  Being persistent to get in front of that potential great client or customer.  Being persistent to provide quality service and projects.  Being persistent at delivering superior customer service.  These are all just examples on how persistence is necessary in business.  However, these are not the only areas where persistence can be found in your organization.

What are you doing to be persistent to make your business successful?

–J. Nolfo helps companies understand their customers though a variety of market research strategies.  He has over ten years of experience of market research for strategic planning purposes.  He is the Director of Research at Rhino Market Research.  He shares his thoughts about market research with his blog “Pensare…Understanding Market Research in Business“.  If you would like to discuss this blog or how J. can help you understand your customers, email him at


About J. Nolfo
Well...there is a lot to know. #Cx, #Analytics, #SM, Specialty #AgChem, #StL sports, & more. FT @BASFAgProducts. @Mizzou Alum. Supporter of the #Rhino. Tweets my own. #SMMW17 attendee....Dad...Hiker...Scouter...and so much more.

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