Support Small Business
December 1, 2011 1 Comment
I may be biased, but I like small businesses. I like local businesses.
But then again, I am one and my clients are the same.
When you go on a trip, where do you eat and shop? At Outback & the mall or at the local steak place and the local boutique? Probably the local places, right? So why is it different when you are at home?
Last Saturday, November 26 was Small Business Saturday. This is the second year of the campaign. It is the day after Black Friday when most people are shopping the Big Box Retailers and malls. Although I love the premise, we need to support small business year-round. Of all the businesses in the U.S., 98% are small businesses (less than 100 employees) and they employ 35% of all employees according to U.S. Census statistics. Also, historically economic recoveries are have been on the growth of small businesses.
So, I hope you supported Small Business Saturday. But, I hope you support small business everyday.
What is your favorite small business?
–J. Nolfo helps companies understand their customers though a variety of market research strategies. He has over ten years of experience of market research for strategic planning purposes. He is the Director of Research at Rhino Market Research. He shares his thoughts about market research and business concepts with his blog “Pensare…Understanding Market Research in Business“. If you would like to discuss this blog or how J. can help you understand your customers, email him at firstname.lastname@example.org.