Growing Your Restaurant’s Business Without Growing Your Restaurant
January 26, 2012 Leave a comment
Businesses are always looking at ways to grow their business. This is essential for survival. Those in the restaurant industry are no different where it seems like new restaurants are opening up every day.
In an article from last fall, Nation’s Restaurant News published a special report on 10 ways a restaurant can grow its business without physically growing its building. All 10 are touch points that the customers can experience when they are interested in dining out. They range from increasing traffic to customer satisfaction.
Here are the 10 that the online article highlighted.
- Online: Make a connection
- From the curb: Dress up your outdoor décor
At the counter/In the lobby: Make your greeting count
At the bar: Tap your sales keg
At the table: Get a rave review
On the menu: Fine tune your food
In the kitchen: Show off your chef
At the drive-thru: Rev up sales
In the dining room: Make guests feel at home
Out the door: Leave a lasting impression
The article goes into further details and even some examples how restaurants have grown their business without expanding. Many are ones that would not increase cost or only to a slight degree, which is something independent restaurant owners like. Obviously, not all will work for every restaurant. But some can be considered universally possible.
What are some ways you have successfully grown your business without physically growing the location you are at?
–J. Nolfo helps companies understand their market and customers though a variety of market research strategies. He has over ten years of experience of market research for strategic planning purposes. He is the Director of Research at Rhino Market Research. He shares his thoughts about market research and business concepts with his blog “Pensare…Understanding Market Research in Business“. If you would like to discuss this blog or how J. can help you understand your market and customer needs, email him at email@example.com.