How To Use Market Research in the Job Search

The JobSearchNow I am not really a reality show fan.  Personally, I do not find a lot of entertainment of people being “stranded” on an island or having to eat bugs to get to the next level.  However, I really enjoy Celebrity Apprentice.  The mix of celebrities doing business oriented task make it appointment television for me.  And every week, someone gets fired.  Now granted, with these people, they just go back to their day job of being famous and doing whatever they do.

Unfortunately, for the rest of us losing our job is a much bigger deal in our lives.  Most of us know at least one person looking for a new job right now.  In the US, over 12,673,000 (8.2%) are currently unemployed and another 7,672,000 who are working part time jobs, but wanting a full time job.  

I recently heard a great comment about people looking for work.  He said “It’s kind of like product marketing, but we are the product.”  Looking for your next job opportunity is just like that and many market research type skills can help you find your next job.

  • Targeting: In market research, you can do a number of things to understand who your target is.  In the job search, you need to develop a specific target of who you are wanting to go after.  For example, a good sales person could probably sell just about anything.  However, to improve their results, they should focus on an industry or even a niche within that industry.
  • Competitive Analysis: No, not analyzing your competition for a given position but the companies that you are targeting.  From there, you can better understand competing companies you are looking to work for and be able to use this in knowledge in interviews and your cover letter.
  • Database Mining: In secondary market research, there is a lot of looking at databases to get an understanding of a given market or industry.  In the job search, identifying companies through database or internet searches can give you insight to the companies that are in your geographic area and the industries you are looking into.

Now market research will not just get you the job.  Your marketing process (resume, CV, cover letter, LinkedIn profile, etc.) will get you in the door.  Your employment skills are key to getting the job.  But, by using market research, you can make the best use of your time looking for one.

What do you think about these?

–J. Nolfo helps companies understand their market and customers though a variety of market research strategies. He has over ten years of experience of market research for strategic planning purposes. He is the Director of Research at Rhino Market Research. He shares his thoughts about market research and business concepts with his blog “Pensare…Understanding Market Research in Business“. If you would like to discuss this blog or how J. can help you understand your market and customer needs, email him at


About J. Nolfo
Well...there is a lot to know. #Cx, #Analytics, #SM, Specialty #AgChem, #StL sports, & more. FT @BASFAgProducts. @Mizzou Alum. Supporter of the #Rhino. Tweets my own. #SMMW17 attendee....Dad...Hiker...Scouter...and so much more.

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