Why Restaurants Need A Mobile Site
May 3, 2012 Leave a comment
I read a great article from techcrunch.com that talked about the number of independent restaurants that do not have a mobile website. Nor do they have menus on their sites.
The market research behind the article shows that only about 12.5% of full service restaurant chains and 95% of independent restaurants have a mobile website. Also is the consideration that 50% of all restaurant website hits come from mobile devices like Android phones or the iPhone.
Most companies do not even think about having a mobile website, including myself until I had one reader suggest it. I did some research on the analytics of my site and saw that I had nearly 9% on hits came from mobile devices. Based on this, within hours I had my mobile site up and running and at no cost because of a plug in. Even those sites that do cost, it should not be a limiting factor. As with all marketing channels, the cost is a catalyst of increased revenue. By not having a mobile website, you are losing potential traffic into your location, and therefore, you are losing revenue.
The study also showed that fewer than 40% 0f the independent restaurants had menus on their website. This is a primary reason why many people go to the websites of these restaurants, to get an idea of what they have and their pricing. Everyone know what Carino’s Italian (a national chain) offers but not Pizza Italia (local independent restaurant), both of which are located within miles of where I live.
What are your experiences in this? Have you ever gone to a restaurant’s website and not gone to the restaurant because you could not find their menu or the site was not mobile ready? I would like to hear your comments.
–J. Nolfo helps companies understand their market and customers though a variety of market research strategies. He has over ten years of experience of market research for strategic planning purposes. He is the Director of Research at Rhino Market Research. He shares his thoughts about market research and business concepts with his blog “Pensare…Understanding Market Research in Business“. If you would like to discuss this blog or how J. can help you understand your market and customer needs, email him at email@example.com.