Unique Market Research Techniques
July 2, 2012 Leave a comment
During a meeting I attended last week, it was brought up on how to do research for a specific product. The conversation led to unique qualitative research ideas. Although ideas can be as numerous as the stars in the sky, making sure that results are reliable from a research perspective needs to be kept in mind.
Over my time doing research, I have done a fair amount of traditional market research projects. However, I have had the opportunity to either develop or hear of numerous unique types of research projects. Some examples are:
- Getting the chance to preview a new movie and then receive cash to purchase movie related merchandise.
- Inviting recent buyers of homes to the neighborhood model to evaluate new elevations.
- Hold focus group on a new product and then give the participants the product for a month and have them record their usage of the product.
- Hold a focus group with recent home purchasers to geographically segment a market. Have the participants physically draw lines on a map.
- Hold a focus group inside of a “home” built inside a warehouse to get the target market to get the feel of room sizes and layouts.
- Doing one-on-one interviews with children discussing the packaging of a new candy.
- A discreet choice survey evaluating trade-offs between price, features, and unit location of a new high-rise condo building overlooking the Hudson River.
With any of these or ones you may have experienced, the idea is to get the participants wanting to help you on the research and still provide the reliability that is associated with that form of research. If you do not have both, then you are just doing the research for fun and will not get the participation that is really needed or the reliability to know the accuracy of the data.
What are some unique market research projects that you have heard of?
–J. Nolfo helps companies understand their market and customers though a variety of market research strategies. He has over ten years of experience of market research for strategic planning purposes. He is the Director of Research at Rhino Market Research. He shares his thoughts about market research and business concepts with his blog “Pensare…Understanding Market Research in Business“. If you would like to discuss this blog or how J. can help you understand your market and customer needs, email him at email@example.com.