Social Media Research…Love It Or Hate It?
September 10, 2012 Leave a comment
Social media has grown to beyond my expectations. I have gotten to virtually meet and learn from a number of highly influential people that without Twitter and LinkedIn, I believe I may have never heard of. One of these is Annie Pettit and her The LoveStats Blog is a regular read for me.
Back in July, she wrote two blogs The Top 10 Things We Love About Social Media Research and The Top 10 Things We Hate About Social Media Research. Here they are listed next to each other.
|You get historical data even after you realize you forgot to measure something||There is no demographic data|
|You can see results almost instantly||It’s not a representative sample|
|>You can track results daily for the same price as weekly or monthly tracking||It doesn’t measure awareness or incidence|
|It gives you data on hundreds or thousands more variables than a 20 minute survey||It provides no insight|
|You can discover how people REALLY talk about your brand||It doesn’t do anything better than what I’m already doing|
|You can listen to people who may have never participated in traditional forms of market research||It’s not accurate|
|Sample sizes can be in the millions||It doesn’t have data on anything I’m interested in|
|You can conduct research all around the world while wearing your pajamas||It’s too expensive|
|You can have it qual or quant or qualiquant||It’s too complicated|
|It informs more traditional methods of research||It doesn’t do laundry|
Over the past three weeks she has been detailing out each of these Top 10’s one at a time. As with all research, there are advantages and disadvantages of the given methodology. The list, and later detailing of each, that Annie puts out has been very comprehensive and informative.
What do you love or hate about social media research? Let me know if you think you can use social media research in your business and how.
–J. Nolfo helps companies understand their market and customers though a variety of market research strategies. He has over ten years of experience of market research for strategic planning purposes. He is the Director of Research at Rhino Market Research. He shares his thoughts about market research and business concepts with his blog “Pensare…Understanding Market Research in Business“. If you would like to discuss this blog or how J. can help you understand your market and customer needs, email him at firstname.lastname@example.org.