Using Research In Everyday Life

Market ResearchLast week, I had a conversation with one of my children about math. Yes…math. In the discussion, I was discussing how it is used throughout daily life and how it is used in what I did, market research, as an example. Researchers use math every day.

This got me thinking about how research could be used throughout daily life. In my mind, that is easily done. This is evidenced by the opportunity I have at the end of this week to teach about 20 people how to use market research in their job search.

The ability to use research should not just be confined to just certain times in business or science, but throughout daily life. We likely do it on a regular basis when we search for something on the internet. Using your favorite search engines like Google or Bing will likely help you find the answer to any question you may have, determining which restaurant to try, or which car you want to purchase by reviewing product recommendations and the car’s specifications.

Obviously, some areas of our lives need detailed areas of research and some do not. That is based on our specific knowledge and the answers we are trying to obtain. You might not go into a detailed research project to pick up a cake mix. However, if you have a child with Celiac Disease and they could not eat gluten based products, you might spend hours looking for cake alternatives that do not have wheat in it. Again, it is based on what you are trying to understand and your base of knowledge.

So, regardless if you are a professional market researcher or you use research in your personal life, learning how to use these skills are important to make better and more informed decisions.

Let me know what are some ways you use research in your daily life?

–J. Nolfo helps companies understand their market and customers though a variety of market research strategies. He has over ten years of experience of market research for strategic planning purposes. He is the Director of Research at Rhino Market Research. He shares his thoughts about market research and business concepts with his blog “Pensare…Understanding Market Research in Business“. If you would like to discuss this blog or how J. can help you understand your market and customer needs, email him at

About J. Nolfo
Well...there is a lot to know. #Cx, #Analytics, #SM, Specialty #AgChem, #StL sports, & more. FT @BASFAgProducts. @Mizzou Alum. Supporter of the #Rhino. Tweets my own. #SMMW17 attendee....Dad...Hiker...Scouter...and so much more.

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