Planning Your Market Research For The New Year

For the regular readers of this blog that reside in the United States, last week we enjoyed the official beginning of the holiday season with Thanksgiving.  It was hopefully a time for you to enjoy family and friends and were thankful for what you have.  Also, many of you also likely did some shopping to prepare for the upcoming season.

Well, while you are making personal plans for the next five or six weeks, you should also be planning for your next business year.  This includes your market research needs.

You can even do some work now so that you can kick off something on January 2, 2013.  I am currently in discussions with someone who wants to do a survey.  Although I am excited about the opportunity, I told them that I would advise holding off on sending out the actual survey until after the new year as this time of year tends to have the lowest response rates.  However, the discussion we have had allows for us to do all of the work and get it ready so that we can launch the survey right after the new year.

What plans do you have for market research during the next year?

–J. Nolfo helps companies understand their market and customers though a variety of market research strategies. He has over ten years of experience of market research for strategic planning purposes. He is the Director of Research at Rhino Market Research. He shares his thoughts about market research and business concepts with his blog “Pensare…Understanding Market Research in Business“. If you would like to discuss this blog or how J. can help you understand your market and customer needs, email him at


About J. Nolfo
Well...there is a lot to know. #Cx, #Analytics, #SM, Specialty #AgChem, #StL sports, & more. FT @BASFAgProducts. @Mizzou Alum. Supporter of the #Rhino. Tweets my own. #SMMW17 attendee....Dad...Hiker...Scouter...and so much more.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: