Yes! The New LinkedIn Profiles Have Arrived!

LinkedInYes! The New LinkedIn Profiles Have Arrived!  And just in time for Christmas.  But then it could be just in time for the end of the world.

But I’m an optimist, so it’s for Christmas.

Just a week ago, LinkedIn gave us all that early Christmas present and rolled out the new profile views for everyone.  It has been in beta testing for several months.  Although I signed up for the beta test, I was not enrolled and was a little jealous of my 1st and 2nd degree connection that had the new view.  But now, we all have it.

Not on LinkedIn?  Here’s my short response.  Get on it.  In any business today, it helps you know who you know (and who they know) and it provides a platform to help others.  Yes, I am a huge fan of LinkedIn,

Now, with the new cleaner-looking profile formats, those on LinkedIn can see a number of changes that are good for those looking to better brand themselves, to expand their network and those who want to get to know their current connections better.  Not that I am going to detail all of the changes, here are a few of my favorites:

  • LinkedIn new profile viewBrand yourself better with presentations, videos, and more:  Previously, you could keep files, videos, presentations in different apps.  Now, add the website of it and it shows up.  These can be added into the Summary or under any position, or under different schools you attended.
  • Personal LinkedIn NetworkKnow how your network is set up:  This new features toggles between companies, Industry, School, and Geography.  To expand your network, you need to know how it is set up first.  Your largest group is at the center.  Organizations with less common connections circle the highest group.
  • How Connected, 1st Degree ConnectionsSee how you are connected: This completely a new feature, but the new format easily illustrates common connections you have with your 1st degree connections, like which companies, groups, skills you have in common.
  • Common Connections, 1st Degree ConnectionsExpanded network and common connections:  Once again, not a new feature, but not you know how those remote connections, the ones you really want to meet, can be introduced to you.

Now I do have two negatives.  The first is when looking at someone’s profile, the status feed has a little left to be desired.  At the initial glance, I only get the most recent update.  I have to click “See More” to get more and then it gets really long.  The other was a favorite of mine, the blog roll.  It was a widget that showed not only my blog post, but also post from my connections.  It was all neat and in one place. Now it is not.

So, in general, I really like the new profile view.  What do you think about it?

–J. Nolfo helps companies understand their market and customers though a variety of market research strategies. He has over ten years of experience of market research for strategic planning purposes. He is the Director of Research at Rhino Market Research. He shares his thoughts about market research and business concepts with his blog “Pensare…Understanding Market Research in Business“. If you would like to discuss this blog or how J. can help you understand your market and customer needs, email him at


About J. Nolfo
Well...there is a lot to know. #Cx, #Analytics, #SM, Specialty #AgChem, #StL sports, & more. FT @BASFAgProducts. @Mizzou Alum. Supporter of the #Rhino. Tweets my own. #SMMW17 attendee....Dad...Hiker...Scouter...and so much more.

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