Merging Website Design and Market Research
March 4, 2013 3 Comments
So you have a business or, maybe, you are working for a new company or start-up. What’s the first thing you know you need to promote the new organization? A website! True, every company really needs a website.
But, before it gets designed and developed, how should you go about making sure it is as good as it can be? Research!
It is estimated that right now there are 644 million active websites on the Internet according to Netcraft. So how do you make sure that your website will be appealing to readers and search engines? Research!
Search engine optimization (SEO) is such a critical component in website development. How do you make sure the keywords are the right ones? (I think you know where I am going with this.) Research!
Doing some basic market research is key to developing the best site for your business. Evaluating keywords, competitors websites, and content on static and dynamic pages, format, and customer experience are all areas where research can, and should, come into play when developing that new website.
At the same time, none of this is limited to new sites. You can also do any of these when improving an existing site, as well.
How does your company use market research to improve it’s site?
–J. Nolfo helps companies understand their market and customers though a variety of market research strategies. He has over ten years of experience of market research for strategic planning purposes. He is the Director of Research at Rhino Market Research. He shares his thoughts about market research and business concepts with his blog “The Rhino Crash Blog…Understanding Market Research in Business“. If you would like to discuss this blog or how J. can help you understand your market and customer needs, email him at firstname.lastname@example.org.