March 18, 2013 Leave a comment
Several weeks ago, I wrote “Part 1” of this blog. It’s a little misleading as I often times blog about the value of market research. However, this series of blogs are inspired by an article I read in January’s Quirk’s Marketing Research Review with the article Research as a profit center? It’s closer than you think, written by Kathryn Korostoff, president of Research Rockstar LLC, a Marlborough, Mass., provider of market research training.
Now in the article, Kathryn Korostoff talks about one path, Market research online communities (MROCs) as sales incubators. In that portion of the article, she writes about the fact that many MROCs are already blur the line between pure market research and sales. The example she references is a company that test the effectiveness of coupons, bundling and discount offers by testing them with their MROC. She continues on indicating that these MROCs could be claimed as revenue for the company.