Triangle Entrepreneurship Week 2012: Starting Up Green: Integrating Triple Bottom Line #TEW2012

Triangle Entrepreneurship Week 2012Welcome to this series of semi-live blogs from the Triangle Entrepreneurship Week 2012 (#TEW2012) conference in Raleigh and Durham, NC. Any errors, omissions, or silly side comments are my own.

Starting Up Green: Integrating Triple Bottom Line
Presenters: Jason Massey (Sustainable industrial Solutions), Quenton Ankri (Green Sky Wind Systems), Kristen Adams (Afterglow Cosmetics), Matt Kopac (Burt’s Bees)

Questions were asked of the panel members.  These are most of the questions and the answers provided. Read more of this post

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Triangle Entrepreneurship Week 2012 Is Here

Triangle Entrepreneurship Week 2012As I mentioned last Monday, not reading a blog having to do with market research related on a Monday morning may seem odd.  But this is the second week in a row where there is a major conference in the Raleigh-Durham area.  During the week, I will be posting shorter blogs related to what I hear about the conferences.  Again, my traditional postings will resume next week.

This week, the second annual year Triangle Entrepreneurship Week (TEW) will be held throughout locations in downtown Raleigh and downtown Durham.  Throughout the week, the purpose of TEW is to “CONNECT entrepreneurs with local leaders, capital and resources so they may successfully COLLABORATE on current and future business opportunities to CREATE new jobs and economic growth in the state of North Carolina.”

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The Case For Going Green in Home Building

The wave of the future is green construction

I started being involved in the hombuilding industry back in 2000 in Southern California.  At that time, the “green” concept was still in its infancy.  Many of the concepts had been around for a number of years.  And I feel like many home buyers wanted energy efficient homes.  Although there was a fair amount of clamoring for this, the research showed (through both internal studies as well as outside studies) that the value was just not there.  It would have cost significantly more to include energy efficient aspects in the design and features of the homes than buyers were willing to pay for them.

The value proposition started to shift, albeit slightly, a few years later when California started to experience rolling blackouts, intentionally engineered electrical power shutdowns where electricity delivery is stopped for non-overlapping periods of time over geographical regions that was mainly do the insufficient generation capacity in regards to demand. Read more of this post

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