Merging Website Design and Market Research

Website DesignSo you have a business or, maybe, you are working for a new company or start-up.  What’s the first thing you know you need to promote the new organization?  A website!  True, every company really needs a website.

But, before it gets designed and developed, how should you go about making sure it is as good as it can be?  Research!

It is estimated that right now there are 644 million active websites on the Internet according to Netcraft.  So how do you make sure that your website will be appealing to readers and search engines?  Research!

Search engine optimization (SEO) is such a critical component in website development.  How do you make sure the keywords are the right ones?  (I think you know where I am going with this.)  Research!

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Don’t Forget To Evaluate Marketing

MarketingMost of the business I talk to, they each worry, consciously or unconsciously, about two things, sales and marketing.  Now, they may worry about other things within their business, as well.  However, they all seem to worry about these two.  Nearly a year ago, I wrote two blogs about using market research to improve marketing (you can check them out here and here).

In these two blogs, I wrote about about using market research to evaluate your marketing program.  However, in those discussions, there was an assumption that companies are actually evaluating their marketing.  It is said that companies know that 50% of their marketing budget is ineffective, however, they do not know which 50%.

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Triangle Entrepreneurship Week 2012 Is Here

Triangle Entrepreneurship Week 2012As I mentioned last Monday, not reading a blog having to do with market research related on a Monday morning may seem odd.  But this is the second week in a row where there is a major conference in the Raleigh-Durham area.  During the week, I will be posting shorter blogs related to what I hear about the conferences.  Again, my traditional postings will resume next week.

This week, the second annual year Triangle Entrepreneurship Week (TEW) will be held throughout locations in downtown Raleigh and downtown Durham.  Throughout the week, the purpose of TEW is to “CONNECT entrepreneurs with local leaders, capital and resources so they may successfully COLLABORATE on current and future business opportunities to CREATE new jobs and economic growth in the state of North Carolina.”

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How Social Media is Effectively Changing Our Lives

It's The Great Pumpkin, Charlie Brown

Its The Great Pumpkin, Charlie Brown (1966)

I hope you had a great Halloween yesterday and you did not fill up on too much of the kids’ candy.  As I sit here watching a Halloween classic, “It’s The Great Pumpkin, Charlie Brown” (made in 1966), and reading through tweets and online news articles, articles about Hurricane Sandy (#Frankenstorm) and the latest political discussions, I am realizing how divergent the two really are.

Also, I am in realization that there are literally, millions of people without electricity right now.  However, even with this inconvenience, they are completely up to date on their weather, electricity status, and all that is important to them because of their smart phones and social media.

How To Do A/B Testing

A/B TestingAlthough the concept of A/B Split Testing seems to be relatively new in the realm of social media, email, and internet marketing. It has been a mainstay on marketing research for quite some time.

The idea of A/B Testing is to see which version of a marketing campaign would be the most effective. Here are the steps you would take to effectively develop an A/B testing campaign. Read more of this post

Happy Anniversary To…Me?

Next Tuesday will mark the one year anniversary of this blog. Can you believe it? I know I cannot. I never considered myself a writer by any stretch of the imagination.

However, I have seen both personal and professional development over the past year through writing the blog.

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Targeting For Business (And Personal) Success

Targeting For SuccessRecently, I have had several discussions with people about how to make their business (or themselves) successful in today’s market and economy. It seems like people have forgotten a basic concept that we were all taught back in school about business…know your target market.

The concept of a target market is not a new concept at all. In fact, I feel like it is one of the oldest business concepts out there. The American Market Association defines target market as “the particular segment of a total population on which the retailer focuses its merchandising expertise to satisfy that submarket in order to accomplish its profit objectives.” However, the target market is beyond the retail industry. It is for ALL businesses. By being able to specifically understand who your target market is, you can focus your promotional marketing efforts more effectively and efficiently. Read more of this post

Do You Know About ProductCamp RTP 2012?

ProductCamp RTPI always want to let people know about some great events that are happening in the Triangle area. One of those events is ProductCamp RTP.

The 2012 ProductCamp RTP is a half-day “unconference” is being designed with activities designed to improve ProductCamp RTP as a product. “ProductCamp RTP is a wonderful way for product developers and designers to come together and sharpen existing skills while learning new ones,” says Montie Roland, president of Montie Design and a ProductCamp RTP organizer. “Thanks to the generosity of our sponsors, it is free for attendees.” Read more of this post

Using Market Research In Your Business Planning

Teaching AdultsOver the past two weeks, I have had the opportunity to work with a group of guys that I hope I taught them in a role of a teacher/instructor, as they taught me.  The basis of the class was developing ideas for starting businesses without a lot money.  Although we talked about a number of different business ideas, we also talked a lot about business theory.

Within the discussions of theory, we talked a lot about doing a business plan.  Many businesses start a business without a written business plan.  Within that plan, the marketing plan is a critical component.  No matter how good your product and your service, the business cannot succeed without effective marketing, which begins with careful, systematic research.  It is very dangerous to assume that you already know everything about your intended market. Read more of this post

Getting On The Tech Bandwagon

Business and TechnologyI have had a realization within the last week.  And that realization is that not everyone, including business owners are on the technology bandwagon.

Last week, I wrote about the reasons why restaurants should have a mobile website.  And I posted the link to the blog post on the Restaurant Network LinkedIn group to share my blog and opinion.  Typically when I do this, I will get a fair amount of traffic to this blog and occasionally I will get a comment that reiterates what I have stated or thanking me for the post as they got something new out of it.  However, as of the writing of this post, there are 23 post.  And not all of them agree with me. Read more of this post

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