March 11, 2013 Leave a comment
I am a big promoter of market research in all forms and in all types of businesses. Research can help in start-ups, small companies and large Fortune 500 type companies. Although I am a big proponent of using market research, I am a bigger proponent of using market research wisely.
Why? Because I have seen money wasted in the name of market research when the company did not know what they were truly trying to understand.
Here are 4 tips to think about when starting about market research in your business.