AMA Research & Strategy Summit In Review (And From Afar)

American Marketing AssociationRemember the conference that you went to that was horrible just because you were forced to go to.  Now, remember the conference that you wished you could have gone to but could not because of whatever reason.  I am sure you were disappointed and still tried to find out what happened.  Well, that happened to me last week.  Generally, I am a fan of attending a good conference just as much as the next person, especially if the conference is in Las Vegas.

Last week the AMA (American Marketing Association) had their Research & Strategy Summit in Las Vegas.  Although I was not able to attend, I know several people that did attend and closely followed their tweets, LinkedIn status updates, and blog postings.  After reading them all, I was inspired with some take-away thoughts that I know will impact how and why I do research.  Since I read many of these together, my takeaways are an amalgamation of multiple sessions and perspectives.  Therefore, they may not be all attributable to just one source or session.

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Targeting For Business (And Personal) Success

Targeting For SuccessRecently, I have had several discussions with people about how to make their business (or themselves) successful in today’s market and economy. It seems like people have forgotten a basic concept that we were all taught back in school about business…know your target market.

The concept of a target market is not a new concept at all. In fact, I feel like it is one of the oldest business concepts out there. The American Market Association defines target market as “the particular segment of a total population on which the retailer focuses its merchandising expertise to satisfy that submarket in order to accomplish its profit objectives.” However, the target market is beyond the retail industry. It is for ALL businesses. By being able to specifically understand who your target market is, you can focus your promotional marketing efforts more effectively and efficiently. Read more of this post

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