A New Year and A New Blog Title

blogYep…believe it or not.

This blog did have a title “Pensare…Understanding Market Research in Business”.  Thought the name was a good idea.  But the word “pensare”, which is Italian for “think”, has nothing to do with anything else on this site or what I do.

So as we anticipate new and big things for 2013 we needed a new big name.  And the new name is….

The Rhino Crash Blog…Understanding Market Research in Business

A crash of rhinoceroses is a group of rhinoceroses.  I personally think it is the coolest of all group of animal names.  Would you really want to be part of a herd or a gaggle?

Crash Of Rhinos

Now, for you regular subscribers, you will not see any difference in the amount of postings, two per week.  But, what you will see are some new changes including more guest bloggers and a wider variety of topics on the Thursday blogs.  Also, if you have any ideas on topics you would like to see, or if you would like to guest blog, just let me know by emailing me at jnolfo@rhinomarketresearch.com.

I look forward to a new year of blogging in 2013 including the first one of the year, which looks back at what happened in 2012 in the areas of the market, employment, retail sales, the economy, and housing.  Then one jut a few days later about expectations for 2013.

–J. Nolfo helps companies understand their market and customers though a variety of market research strategies. He has over ten years of experience of market research for strategic planning purposes. He is the Director of Research at Rhino Market Research. He shares his thoughts about market research and business concepts with his blog “The Rhino Crash Blog…Understanding Market Research in Business“. If you would like to discuss this blog or how J. can help you understand your market and customer needs, email him at jnolfo@rhinomarketresearch.com.

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Underestimating Your Competition

Competition MoneyYou need to read! 

OK, now I have upset the people who either do not like to read or have the time to read.  But in order to get new ideas, perspectives, or strategies, you need to be constantly educating yourself.  This can be done by reading, listening to “books on tape” or watching TED videos.  Also, this needs to be in areas outside of your industry and field.

I just finished reading You’re Not Sellin’ They’re Buyin’ by Tom Woodcock.  I had the fortunate experience to listening and meeting Tom at a recent conference in Raleigh.  His presentations lead me to read his book on sales.  (I know, I know.  A market research guy can read a sales book.)  He looks at how to deal with competition and he writes, “The biggest mistake you can make concerning your competition is underestimation.”  I have written about competition before.  Although his reference in the book is in relation to sales reps from different companies, this maxim transcends the purpose written into all industries.  By underestimating your competition, you seriously put yourself behind the proverbial 8-ball mainly because they are not underestimating you.

Unfortunately, it is likely that we have underestimated our competition at some point.  This is just a sad reality.  I know  I have done it on more than one occasion.  And it has come back and beaten me nearly every time.   

What ways have you  underestimated your competition?

–J. Nolfo helps companies understand their market and customers though a variety of market research strategies.  He has over ten years of experience of market research for strategic planning purposes.  He is the Director of Research at Rhino Market Research.  He shares his thoughts about market research and business concepts with his blog “Pensare…Understanding Market Research in Business“.  If you would like to discuss this blog or how J. can help you understand your market and customer needs, email him at jnolfo@rhinomarketresearch.com.

New WordPress Blog!! Pensare…Understanding Market Research and Business.

I know, I know.  What does the world needs is yet another blog from someone who likes to talk? 

Well, I hope to be able to help business owners, home builders and restaurant owners to be more successful (read profitable) by better understanding their customer.

I am calling this blog “Pensare…Understanding Market Research and Business”.  The word “Pensare” is Italian for “Think”.  By thinking about market research at the beginning of any business decision, you are headed in the right direction.  If not…trouble typically occurs.

Although this is technically my first blog post, my first post regarding market research and business will be posted soon.  If there ever an issue you might want me to blog about, let me know.

Also, (selfish plug) follow the blog!!

J.

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