Are Intrapreneurs Just Like Entrepreneurs, But Just In Large Companies?

Intrapreneur Superman

Last week, I wrote a blog wondering if entrepreneurs really ever satisfied?  Within that blog, albeit briefly, I mentioned intrapreneurs and that large Fortune 500 type companies were promoting this idea within their organization.

So that got me thinking, are intrapreneurs just like entrepreneurs, but just in large companies?  Well, just like last week, lets define what an intrapreneur is.  The website thefreedictionary.com defines intrapreneur as “A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation.”  The same site defines entrepreneur as “A person who organizes, operates, and assumes the risk for a business venture.”

So are they the same?

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An Open Letter To All 200+ Million LinkedIn Users: Correctly Invite Someone To Your Network

LinkedInDear LinkedIn and All LinkedIn Users,

I am writing to you today because of a problem that I am seeing occur more and more.  For me, the problem has become more pervasive, and more of a nuisance, over the past 24 months as I have tried to proactively grow my network, not only in size, but also in quality of people both inside and outside of the industries I am involved in.

I am concerned as now that LinkedIn has grown to over 200 million users, the problem is going to be more of an issue as more people get on LinkedIn and start to use it on a regular basis.  Maybe it is because no one has educated the masses of users.  Maybe it is because some have lost any sense of off line networking and do nothing but online social media based networking.  Maybe it is because some people are just plain rude.

The issue is simple: Sending a generic request to connect on LinkedIn.

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A Different Way To Use Demogaphics

demographicsLast Friday afternoon, I sat in a room with a group of entrepreneurs who were all talking about issues in their business that were seeking advice from other entrepreneurs.

One of the people in the group was talking about their company and discussed the expansion opportunities in their business and it was mentioned they looked at expanding into some “smaller” markets.  Even though the markets were smaller, there was a college presence in these markets, which seemed to be their initial target market.

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Why you should do market research before you start your business.

I grow my business through networking. It is a requirement for me to be successful as there is not a lot of people Google-ing “market research Raleigh” in a given month (I’ve checked it and it’s only about 150 per month).

During the networking opportunities with those with complementary businesses, I get often get the question of “What is your ideal client?” I typically smile at this because, unfortunately in my mind, they are not out there. However, I did meet one last week. My ideal client is someone wanting to start a new business and wanting to do it right. “Right” is doing research immediately after concept but before doing anything else. The below is a great representation.

Concept Implementation Model
Many new business owners and entrepreneurs do not do any market research. They are tacticians. In other words, they are good at what they do, whether it is running a restaurant, building homes, or developing the latest tech widget.

The idea of doing market research at the beginning of the process can help confirm or refocus

  • You beliefs about your concept
  • Your intended target market
  • Your marketing/advertising program

Have you ever done market research before you started an idea or business? If you did not and did some afterwards, did you wish you had?

–J. Nolfo helps companies understand their market and customers though a variety of market research strategies. He has over ten years of experience of market research for strategic planning purposes. He is the Director of Research at Rhino Market Research. He shares his thoughts about market research and business concepts with his blog “Pensare…Understanding Market Research in Business“. If you would like to discuss this blog or how J. can help you understand your market and customer needs, email him at jnolfo@rhinomarketresearch.com.

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