Targeting For Business (And Personal) Success

Targeting For SuccessRecently, I have had several discussions with people about how to make their business (or themselves) successful in today’s market and economy. It seems like people have forgotten a basic concept that we were all taught back in school about business…know your target market.

The concept of a target market is not a new concept at all. In fact, I feel like it is one of the oldest business concepts out there. The American Market Association defines target market as “the particular segment of a total population on which the retailer focuses its merchandising expertise to satisfy that submarket in order to accomplish its profit objectives.” However, the target market is beyond the retail industry. It is for ALL businesses. By being able to specifically understand who your target market is, you can focus your promotional marketing efforts more effectively and efficiently. Read more of this post

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Public Speaking Necessary For Business (And Personal) Success

Public SpeakingIt is commonly stated that people have a greater fear of speaking in public than dying. However, in most professional’s life, doing a public speech or discussion will occur first.

I know that there have been several times where I have been in an open forum and one of the people speaking was literally terrified of speaking in group of more than just a few people. Now, I am not just talking about being extremely introverted and not being comfortable. I am talking about an extreme level of discomfort that is visable to the other participants and observers. Read more of this post

How To Use Market Research in the Job Search

The JobSearchNow I am not really a reality show fan.  Personally, I do not find a lot of entertainment of people being “stranded” on an island or having to eat bugs to get to the next level.  However, I really enjoy Celebrity Apprentice.  The mix of celebrities doing business oriented task make it appointment television for me.  And every week, someone gets fired.  Now granted, with these people, they just go back to their day job of being famous and doing whatever they do.

Unfortunately, for the rest of us losing our job is a much bigger deal in our lives.  Most of us know at least one person looking for a new job right now.  In the US, over 12,673,000 (8.2%) are currently unemployed and another 7,672,000 who are working part time jobs, but wanting a full time job.   Read more of this post

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