Raleigh’s Future Looks Bright

Downtown RaleighYou would think we would get used to it.  “Get used to what?” you may ask.  Well I am not referring to the 100+ degree heat that the city will be experiencing for the five days.  It is to another Top 10 or Top 15 ranking by some outside organization looking in.  This time AOL Real Estate included Raleigh in its listing of 15 Cities Where The Future Looks Bright.  Why?  Jobs, jobs, and more jobs.

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How To Use Market Research in the Job Search

The JobSearchNow I am not really a reality show fan.  Personally, I do not find a lot of entertainment of people being “stranded” on an island or having to eat bugs to get to the next level.  However, I really enjoy Celebrity Apprentice.  The mix of celebrities doing business oriented task make it appointment television for me.  And every week, someone gets fired.  Now granted, with these people, they just go back to their day job of being famous and doing whatever they do.

Unfortunately, for the rest of us losing our job is a much bigger deal in our lives.  Most of us know at least one person looking for a new job right now.  In the US, over 12,673,000 (8.2%) are currently unemployed and another 7,672,000 who are working part time jobs, but wanting a full time job.   Read more of this post

Residential Construction In The News

All week long, there has been a number of stories on the evening news and in various newspapers about residential construction and real estate in the Triangle region. I feel like last weeks article from Inman News was a catalyst for all of this. But since the beginning of the month, there have been several other newsworthy events about real estate in the nation and the Triangle. Here is a list of them.House Under Construction

  • Associated Press article stating that the CEOs of some of the biggest homebuilders feel the housing market has stabilized.
  • Discussion and stories at this week’s International Builders’ Show in Orlando about most local markets improving in 2012.
  • NBC-17 story about buyers flocking to buy homes in areas with retail nearby.
  • Triangle Business Journal article about Mountain Real Estate Capital of Charlotte buying ownership of Brightleaf in Durham.

Although not directly housing related, you need to include in the mix these stories.Employment Board

  • Raleigh added 8,700 new jobs last year (TBJ article)
  • National jobless claims drop
  • January’s national unemployment rate of 8.3%(left up to interpretation, see this article).

So what does all this mean? Well, by crystal ball was recently cracked and the store I bought my last one is out of business (Shouldn’t they have seen that coming?). The real answer is “who knows” There seems to be a lot of optimism for 2012; not that there isn’t at the beginning of every other year. But the people I talk to have a good gut feel about the next 11 months. Obviously, we will not know until then, but the positive attitude certainly cannot hurt.

So…What do you think this all means?

–J. Nolfo helps companies understand their market and customers though a variety of market research strategies. He has over ten years of experience of market research for strategic planning purposes. He is the Director of Research at Rhino Market Research. He shares his thoughts about market research and business concepts with his blog “Pensare…Understanding Market Research in Business“. If you would like to discuss this blog or how J. can help you understand your market and customer needs, email him at jnolfo@rhinomarketresearch.com.

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