The Value of Market Research

ValueOn a recent blog post, I had a reader comment that they appreciated the post and the tips I provided, but they did not see the value of market research.  This was driven by the fact, as the reader put it, that market research is expensive.  For those of you who are reading this that are in the market research industry, I am sure you have heard this time and time again.  For those readers not withing the industry, you may even be thinking this. Read more of this post

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