Dealing With Market Research Problems

For those out there who run their own business, especially a service based business, or do a lot of the sales and proposal work, I am sure that you have been involved with a potential client or tried to work up a proposal that you just cannot seem to get quite right.

I am currently in that predicament.  As I write this blog, I am working on a proposal that I feel like is one of the toughest I have ever written.  The potential client is a great opportunity and the conversations I have had so far, make me want to really work on the project.  However, the situation I find myself in is trying to figure out how to deliver the best market research project with a difficult set of criteria.  A lot of it has to do with problems that we try to work around, and sometimes, not so successfully. Read more of this post

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Use Qualitative Research For The “Why”

Qualitative Research TweetWhen I first started blogging in October 2011, I had an idea of my first several weeks of postings. Since that time, I have written on things based on something I have seen, read, or experienced. This week’s post is a great example. A few days ago, I was reviewing my Twitter roll while I was out at a meeting and saw this gem from focus group moderator Shaili Bhatt. I almost hate to admit that I almost missed it. In my blog last week, I talked about how quantitative and qualitative research methods do not need to be mutually exclusive. However, the methods both have reasons for picking one over the other. Read more of this post

Quantitative and Qualitative Research – Not Mutually Exclusive Methodologies

Market ResearchI know a fair amount of people who do market research. Of all the people I know personally and professionally, most of them are divided into people who do quantitative research and those that do qualitative research. There are companies that do both, but generally, the people within these companies focus on one or the either.

However, just because these individuals tend to focus on one side of the business or the other, does not mean that your research needs to be purely quantitative or qualitative research.

Read more of this post

Unique Market Research Techniques

Focus GroupDuring a meeting I attended last week, it was brought up on how to do research for a specific product.  The conversation led to unique qualitative research ideas.  Although ideas can  be as numerous as the stars in the sky, making sure that results are reliable from a research perspective needs to be kept in mind.

Over my time doing  research, I have done a fair amount of traditional market research projects.  However, I have had the opportunity to either develop or hear of numerous unique types of research projects.  Some examples are: Read more of this post

Using Market Research for Strategy

When I introduce myself to someone new or I get asked at a networking function what I do, I respond to them that I provide market research to small businesses for strategic planning purposes.  I emphasize the “for strategic planning purposes”.  Market research can be just a lot of data.  However, by making it useful, makes market research provide information to its ultimate user; useful information.

Market Research StrategyTraditionally, market research has been more of a tactical department within companies.  Management determines there is a problem or an opportunity to evaluate.  Then, market research analyzes the problem or opportunity with an appropriate quantitative or qualitative methodology.  After that, the results are presented and a decision is made based on those results.

However, more and more companies are looking for those that do their market research to be more strategic in nature.  In a study by the Market Research Executive Board, the study found that 65% of senior leaders want market research to be a strategic partner.  However, only 25% of senior leaders view market research in that way.  In today’s employment marketplace, the roles of people not evolving with the times is just not going to continue to happen.  This certainly extends to those in market research, especially as more and more is being expected of them.

–J. Nolfo helps companies understand their market and customers though a variety of market research strategies. He has over ten years of experience of market research for strategic planning purposes. He is the Director of Research at Rhino Market Research. He shares his thoughts about market research and business concepts with his blog “Pensare…Understanding Market Research in Business“. If you would like to discuss this blog or how J. can help you understand your market and customer needs, email him at jnolfo@rhinomarketresearch.com.

Social Media Offers Qualitative Researchers Insights

As a market researcher, I am fascinated by the opportunities social media can provide for market research.  From a quantitative perspective, many researchers are already taking advantage of the opportunities it can provide.  However, from a the qualitative side of the coin, how social media can help is just in its infancy.  In a recent Quirk’s article, Kelly Hancock, who handles communications for the Qualitative Research Consultants Association, provides some insights into these developments. Social Media Collage

The article mentions a number of ways to use social media feeds, tweets, and comments to front load traditional qualitative research methodologies.  These include

  • Observation of consumers in their natural environment
  • Reveal product uses, including alternative uses and targets
  • Supplement traditional new-product research
  • Recruiting mechanism of consumers and brand advocates

All of this are pieces and parts of a bigger story.  You cannot plan to use social media as a replacement of qualitative research.  However, using it as a precursor for a more efficient and effective traditional qualitative research project can provide you insights that would previously, be cost prohibitive. 

Have you ever used social media in these ways to provide qualitative insights to your research?

–J. Nolfo helps companies understand their market and customers though a variety of market research strategies. He has over ten years of experience of market research for strategic planning purposes. He is the Director of Research at Rhino Market Research. He shares his thoughts about market research and business concepts with his blog “Pensare…Understanding Market Research in Business“. If you would like to discuss this blog or how J. can help you understand your market and customer needs, email him at jnolfo@rhinomarketresearch.com.

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