Are You Aware Of Biases In Your Market Research?

survey exampleDo It Yourself is a big topic with a number of small business owners I speak with. Many of these are doing a number of things on their own to save money as their business continues to survive during today’s economic conditions. Many of the things they have been doing on their own includes marketing, printing, and, especially, market research.

However, since business owners are likely not market researchers by trade, they may not be aware of biases they may have when they develop the surveys. Biases are reproducible inaccuracies that produce a consistently false pattern of differences between observed and true values.

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