Merging Website Design and Market Research

Website DesignSo you have a business or, maybe, you are working for a new company or start-up.  What’s the first thing you know you need to promote the new organization?  A website!  True, every company really needs a website.

But, before it gets designed and developed, how should you go about making sure it is as good as it can be?  Research!

It is estimated that right now there are 644 million active websites on the Internet according to Netcraft.  So how do you make sure that your website will be appealing to readers and search engines?  Research!

Search engine optimization (SEO) is such a critical component in website development.  How do you make sure the keywords are the right ones?  (I think you know where I am going with this.)  Research!

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Why Keywords Are Important

A few weeks ago, a collegue of mine in the marketing arena was telling me about some research he did in regards to key words.  I was shocked to hear the number of times “What is marketing” came up in the Google Analytics tool.

In marketing and business, especially in website development and SEO realms, we hear a lot about making sure you have a lot of key words.  But why?  Well, mainly keywords are the most important SEO element for every search engine, especially Google.  Choosing the right keywords to optimize for is the most crucial step to a successful SEO campaign. If you fail on this very first step, the road ahead is very bumpy and most likely you will only waste your time and money. There are many ways to determine which keywords to optimize for and usually.  The keywords you use are based on a number of things, such as what is important in your company or campaign, an analysis of what the people are is searching for, or which keywords have your competitors chosen.

One way to look at what keywords are important on sites is to use a word cloud program.  Wordle and Tagxedo are great examples of word cloud programs.  Here is one I did for my website.

What keywords are important for you?

–J. Nolfo helps companies understand their market and customers though a variety of market research strategies. He has over ten years of experience of market research for strategic planning purposes. He is the Director of Research at Rhino Market Research. He shares his thoughts about market research and business concepts with his blog “Pensare…Understanding Market Research in Business“. If you would like to discuss this blog or how J. can help you understand your market and customer needs, email him at

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