Using Market Research In Start-ups

start upLater this week, I will be teaching a class at Wake Tech Community College about finding job opportunities with start-ups and early stage companies. It is a class I have taught before with a lot of success and positive feedback. We discuss a variety of topics related to working with and understanding the general culture of start-ups, learning how to find them (as they are not necessarily well known) and profile ones that are hiring in the Triangle area.

We also look at the fact that, although any company could go out of business any day, start-ups tend to do it more frequently because of the market, newness of the companies, and just the general failure rates of newer companies. We specifically look at EvoApp. Now EvoApp, based on everything, should have been a company that was to be a survivor. It had a great idea when the company had started. It also had investment from solid individual and group inventors. It also had high profile customers and solid mentor-ship.

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Bring Your Ideas to Life, with IdeaMensch

Idea Mensch Road TripFor the regular readers of this blog, you know that I am a huge proponent on start-ups and entrepreneurship. In the past, I have blogged about various events that promoted start-ups and entrepreneurship. This blog is not different. Last night was IdeaMensch, Raleigh edition. IdeaMensch is a community of people who inspire others to act on ideas and the Road Trip is a traveling idea generation platform that covers 48 states, with 50 events over 4 months.

Along with Mario Schulzke, who started IdeaMensch, there were 5 great entrepreneurial speakers about their ventures, opportunities, and things they learned. Here are some quick highlights of all the speakers:

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