Using Research In Everyday Life

Market ResearchLast week, I had a conversation with one of my children about math. Yes…math. In the discussion, I was discussing how it is used throughout daily life and how it is used in what I did, market research, as an example. Researchers use math every day.

This got me thinking about how research could be used throughout daily life. In my mind, that is easily done. This is evidenced by the opportunity I have at the end of this week to teach about 20 people how to use market research in their job search.

Read more of this post

Happy Anniversary To…Me?

Next Tuesday will mark the one year anniversary of this blog. Can you believe it? I know I cannot. I never considered myself a writer by any stretch of the imagination.

However, I have seen both personal and professional development over the past year through writing the blog.

Read more of this post

Teaching What You Know


Clip art licensed from the Clip Art Gallery on

Yesterday I had the opportunity to talk about what I do on a daily basis…market research. It was with a group of social entrepreneurs who are getting read to pitch their health based startup as finalist in the BCBS NC Health Innovation Challenge.

I was able to get the opportunity to give this talk because of my networking and my connections with one of the sponsors. Also, when I started to work on my own, I started to put myself out there to my network about opportunities I would be willing to talk (and teach) about market research and industries I am involved in.

Read more of this post

Using Market Research In Your Business Planning

Teaching AdultsOver the past two weeks, I have had the opportunity to work with a group of guys that I hope I taught them in a role of a teacher/instructor, as they taught me.  The basis of the class was developing ideas for starting businesses without a lot money.  Although we talked about a number of different business ideas, we also talked a lot about business theory.

Within the discussions of theory, we talked a lot about doing a business plan.  Many businesses start a business without a written business plan.  Within that plan, the marketing plan is a critical component.  No matter how good your product and your service, the business cannot succeed without effective marketing, which begins with careful, systematic research.  It is very dangerous to assume that you already know everything about your intended market. Read more of this post

%d bloggers like this: