The Case For Going Green in Home Building

The wave of the future is green construction

I started being involved in the hombuilding industry back in 2000 in Southern California.  At that time, the “green” concept was still in its infancy.  Many of the concepts had been around for a number of years.  And I feel like many home buyers wanted energy efficient homes.  Although there was a fair amount of clamoring for this, the research showed (through both internal studies as well as outside studies) that the value was just not there.  It would have cost significantly more to include energy efficient aspects in the design and features of the homes than buyers were willing to pay for them.

The value proposition started to shift, albeit slightly, a few years later when California started to experience rolling blackouts, intentionally engineered electrical power shutdowns where electricity delivery is stopped for non-overlapping periods of time over geographical regions that was mainly do the insufficient generation capacity in regards to demand. Read more of this post

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