Using Mobile In Market Research

Note: I hope you all enjoyed your Labor Day as much as I did. Since we took the day off, so did the blog. But never fear, it was just a day delayed.

Everywhere I go, I hear more reasons of why companies and individuals need to go mobile. How you go mobile is based on you, the business and industry you are in, and the time you have available to commit to it.

In the market research industry, the evolution of using mobile is no different. Recently, Joe Fernandez of Research Magazine wrote a top ten tips for getting the most out of mobile market research, also known as the “ten principles of the mobile revolution” to make sure that you are getting the most out of mobile market research. These top ten are detailed out in the article he wrote, but the rules are listed here:

  • Don’t get fixated on technology
  • Address privacy and data protection concerns
  • Empower the user
  • Don’t just think ‘quicker, cheaper, faster’
  • Forget what you know about online survey design
  • Different strokes for different folks
  • Passive will be massive
  • Use the device to its full advantage
  • Keep the audience in mind at all times
  • You’ll never totally crack mobile

I feel the rules listed here are great and are excellent points to keep in mind while using mobile and social media for research.

With these principles, how can you use mobile for upcoming research?

–J. Nolfo helps companies understand their market and customers though a variety of market research strategies. He has over ten years of experience of market research for strategic planning purposes. He is the Director of Research at Rhino Market Research. He shares his thoughts about market research and business concepts with his blog “Pensare…Understanding Market Research in Business“. If you would like to discuss this blog or how J. can help you understand your market and customer needs, email him at


About J. Nolfo
Well...there is a lot to know. #Cx, #Analytics, #SM, Specialty #AgChem, #StL sports, & more. FT @BASFAgProducts. @Mizzou Alum. Supporter of the #Rhino. Tweets my own. #SMMW17 attendee....Dad...Hiker...Scouter...and so much more.

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