Social Media Research…Love It Or Hate It?

Annie Pettit, PhD

Social media has grown to beyond my expectations. I have gotten to virtually meet and learn from a number of highly influential people that without Twitter and LinkedIn, I believe I may have never heard of. One of these is Annie Pettit and her The LoveStats Blog is a regular read for me.

Back in July, she wrote two blogs The Top 10 Things We Love About Social Media Research and The Top 10 Things We Hate About Social Media Research. Here they are listed next to each other. Read more of this post

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Using Mobile In Market Research

Note: I hope you all enjoyed your Labor Day as much as I did. Since we took the day off, so did the blog. But never fear, it was just a day delayed.

Everywhere I go, I hear more reasons of why companies and individuals need to go mobile. How you go mobile is based on you, the business and industry you are in, and the time you have available to commit to it. Read more of this post

How Market Research Is Like Coffee

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Cup Of Coffee by Petr Kratochvil

A few months ago I had this brilliant idea of comparing market research to different ways to get coffee. Although I would not consider myself a connoisseur a coffee snob, I do drink a lot of coffee (Just ask anyone that knows me). And although I had the title picked out, I never got any further on it. But as I am sitting here reflecting over the past week, I decided to revisit the topic and blog about it. Read more of this post

Mobile Research Impacting The Market Research World

Mobile Market ResearchRecently there has been a lot of articles, blogs, and discussions about mobile market research.  This may be due to the fact that the Market Research in the Mobile World (MRMW) conference, which was organized by The Merlien Institute, was last week.

I do very little in mobile research due to a number of reasons.  A lot of it is because it involves “big data” and analytics and there are lots of companies that do a great job at that side of the business.  It is also becoming a more important part of the business decision making process. Read more of this post

Social Media Offers Qualitative Researchers Insights

As a market researcher, I am fascinated by the opportunities social media can provide for market research.  From a quantitative perspective, many researchers are already taking advantage of the opportunities it can provide.  However, from a the qualitative side of the coin, how social media can help is just in its infancy.  In a recent Quirk’s article, Kelly Hancock, who handles communications for the Qualitative Research Consultants Association, provides some insights into these developments. Social Media Collage

The article mentions a number of ways to use social media feeds, tweets, and comments to front load traditional qualitative research methodologies.  These include

  • Observation of consumers in their natural environment
  • Reveal product uses, including alternative uses and targets
  • Supplement traditional new-product research
  • Recruiting mechanism of consumers and brand advocates

All of this are pieces and parts of a bigger story.  You cannot plan to use social media as a replacement of qualitative research.  However, using it as a precursor for a more efficient and effective traditional qualitative research project can provide you insights that would previously, be cost prohibitive. 

Have you ever used social media in these ways to provide qualitative insights to your research?

–J. Nolfo helps companies understand their market and customers though a variety of market research strategies. He has over ten years of experience of market research for strategic planning purposes. He is the Director of Research at Rhino Market Research. He shares his thoughts about market research and business concepts with his blog “Pensare…Understanding Market Research in Business“. If you would like to discuss this blog or how J. can help you understand your market and customer needs, email him at jnolfo@rhinomarketresearch.com.

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